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Human beings have always been influenced by what they see a lot of successful people doing. In, “Influence: The Psychology of Persuasion“, Robert Cialdini writes: “One means we use to decide what constitutes correct behavior is to find out what other people think is correct.  The greater the number of people who find any idea …

How to Power SaaS Sales Funnel with Social Proof Read More »

Customers are the lifeblood of any business! Every company generates revenue from the wallets of its customers. Therefore, the primary goal of every business should be meeting the needs of a customer or solving a problem that makes them willing to spend more. However, as businesses grow, they tend to lose sight of what’s truly …

How To Drive Revenue With Customer-Centric Marketing Read More »